The New Rule
Marketing in the Blind Spot
If you feel like you're working twice as hard for half the results, you're not imagining it. In 2025, a seismic shift from Google and Meta has made traditional marketing a frustrating guessing game. The paid ad precision targeting and predictable SEO that built businesses for the last decade are gone, leaving you with a massive and costly Marketing Blind Spot.
Inside, you will discover:
The Three Business-Ending Blind Spots:
A clear-eyed diagnosis of the new challenges in targeting, customer insight, and competition that every business now faces.
The New Rule:
The single most important shift you must make. Learn how to stop chasing customers.
The AI Advantage:
A simple, practical guide to using Artificial Intelligence as your smartest employee to create content, listen to your audience, and make better decisions
The Billionaire's Mindset:
Learn to see the hidden opportunities in every market shift and turn industry-wide problems into your personal advantage.
The New Rule: Marketing in the Blind Spot
Written specifically for the driven and often underestimated entrepreneur, "The New Rule" is the essential guide for Black, Hispanic, Asian, and all minority business owners ready to level the playing field.
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This book is a playbook for navigating the new reality of marketing in 2025. It explains why old strategies like ad targeting and traditional SEO are failing and introduces "The New Rule": a new philosophy centered on building a loyal community and using first-party data to create an unshakeable business advantage.