The New Rule
Marketing in the Blind Spot
If you feel like you're working twice as hard for half the results, you're not imagining it. In 2025, a seismic shift from Google and Meta has made traditional marketing a frustrating guessing game. The precision targeting and predictable SEO that built businesses for the last decade are gone, leaving you with a massive and costly Marketing Blind Spot.
Inside, you will discover:
The Three Business-Ending Blind Spots:
A clear-eyed diagnosis of the new challenges in targeting, customer insight, and competition that every business now faces.
The New Rule:
The single most important shift you must make. Learn how to stop chasing customers.
The AI Advantage:
A simple, practical guide to using Artificial Intelligence as your smartest employee to create content, listen to your audience, and make better decisions
The Billionaire's Mindset:
Learn to see the hidden opportunities in every market shift and turn industry-wide problems into your personal advantage.
The New Rule: Marketing in the Blind Spot
This eBook is your go-to guide for digital marketing in 2025 and the years ahead.
This book is a playbook for navigating the new reality of marketing in 2025. It explains why old strategies like ad targeting and traditional SEO are failing and introduces "The New Rule": a new philosophy centered on building a loyal community and using first-party data to create an unshakeable business advantage.
The internet marketing landscape changed dramatically in early 2025. Privacy updates have crippled ad targeting, and AI has transformed how search engines work. This book addresses these specific, recent shifts, making it an essential and timely guide for anyone feeling a negative impact on their marketing results.
A "Marketing Blind Spot" is the new, disorienting reality where business owners can no longer clearly "see" or reach their customers using old methods. It’s the feeling of spending money on ads without results or creating content that never gets discovered. The book teaches you how to turn these blind spots into your greatest strengths.
It's a practical playbook. While it introduces a new mindset, the book is filled with actionable, step-by-step guides, including a blueprint for building your first "1,000 True Fans," a guide to using AI as your marketing assistant, and specific strategies for the new age of SEO.
Most marketing books focus on tactics for platforms the author doesn't control. This book focuses on building an asset that you own: your community. It's not about short-term tricks; it's about building a long-term, resilient business that is immune to algorithm changes.