BlackAds — Paid Advertising for Black-Owned Businesses

Our reach

Not rented reach. Owned reach.
Millions of Black consumers, already listening.

Black News Facebook page: 1.5M followers, 52K posts

Who is actually on the other side of the screen.

Our audience skews heavily toward the buyer most brands are trying to reach — Black women in their prime spending years.

Women 28–45Engaged shoppers 50%
Women 46–65+Engaged shoppers 20%
MenAll age groups 20%
Ages 18–27All genders 10%

Where that audience spends.

The categories our readers buy in — and the businesses we see convert on paid ads inside this network.

🛍️

E-Commerce & DTC Product brands selling direct, from first order to repeat buyer.

📱

Apps & Digital Products Installs, trials and subscriptions for software and digital tools.

🛠️

Services Local and professional service businesses that run on booked calls.

🎯

Masterminds & Coaching High-ticket programs, cohorts and group coaching offers.

💅

Beauty & Personal Care Hair, skin and grooming brands — our highest-engagement category.

💪

Health & Wellness Supplements, fitness and care brands built for Black consumers.

🎫

Events & Experiences Conferences, festivals and ticketed experiences with a date to hit.

🏡

Real Estate & Finance Agents, lenders and advisors — targeted inside the compliance rules.

Why this matters

Meta took away “African American” targeting.
Here’s how you reach them anyway.

Since 2019, following a settlement with the National Fair Housing Alliance and the ACLU, Meta eliminated ethnic and multicultural affinity targeting for housing, credit, and employment ads — and pulled back detailed targeting broadly, well beyond those categories. For a Black-owned business, that removed the one lever that used to compensate for a smaller organic network and a thinner ad budget.

BlackAds is the media buying partner that rebuilds that targeting, compliantly. We build inside the rules, using every lever that’s still available — because we watch these policies for a living.

What platforms removed

×Ethnic affinity targeting
×Multicultural affinity segments
×Detailed targeting on housing, credit & employment ads
×Lookalike audiences for HEC categories

→

What BlackAds builds instead

✓Curated interest & publisher stacks, matched to your category
✓Placement inside Black-owned media, podcasts & publishers
✓Pre-launch compliance review, so ads don’t get rejected or flagged
✓First-party audience strategy built from your own customers

Why BlackAds

The only agency built for Black audiences.

🎯

Owned Media Network

BlackNews, BlackHistory, BlackBusiness, Blackwoman — we own the platforms, not just the ad accounts.

📊

Proven Ad Spend Expertise

Over $4M in managed ad spend across multiple industries. We know what converts.

⚡

Full-Service, Done For You

Creative, copy, strategy, reporting — everything handled so you focus on fulfillment.

🤝

Cultural Authenticity

Deep community understanding means your ads resonate — not just reach.

What we offer

Paid ads and SEO, in one engagement.

The Complete Growth Engine

Everything that brings customers in — paid advertising and full SEO, fully managed. You approve, we execute across every channel that reaches your customers.

$1,200 / month

Ads Management

Campaign setup, spend management, and optimization across Facebook, Instagram & Google.

🎬

Ad Creatives Creation

Scroll-stopping video, image, and copy built to speak to Black consumers authentically.

🧭

Strategy

Funnel architecture and audience targeting mapped to your specific business and goals.

🔍

Full SEO

Technical fixes, on-page optimization, content and keyword strategy — so you keep earning traffic after the ads stop.

🎯

Access to Our Audience

Placement across our owned media network — 5M+ monthly visitors, 27M+ social reach.

📰

Press Release

Featured coverage across our owned publications — real editorial reach, not just an ad.

Book a Call Now

New — BlackAds SEO

SEO that doesn’t need an agency retainer to work.

BlackAds SEO is a self-serve SEO dashboard for Black-owned businesses. It connects to your Google Search Console and turns your real search data into a clear, prioritized plan, no six-month contract required.

1

Cost-efficient
A fraction of the cost of an SEO retainer — you get the strategy and prioritization without paying for a full agency team.
2

Accessible
One Google sign-in connects your real Search Console data. No technical setup, no consultants required to get started.
3

Simple, but it works
Complex SEO data distilled into a short list of what to fix first — built on your actual clicks, impressions, and rankings, not generic advice.

Try BlackAds SEO

BlackAds SEO

Live

2.1K↑12%

Clicks

48K↑8%

Impressions

6.3↑2.1

Avg Position

black owned skincare near me#3

natural hair salon [city]#5

book a strategy call seo#2

Client results

Real businesses, real growth.

“Every time I work with Dante Lee, the traffic on my site goes bananas. It’s one of the best ways ever to work smarter and get greater results.”

Gwen Jimmere

Founder, Naturalicious

“Edwin Jardin helped me build a sales funnel that increased my revenue by 500%. My company gets sales every single day — keeping up with inventory is now my biggest challenge.”

Penny Clarke

CEO, Millie’s International Creations

“They took my little company that I thought was a small business and blew it up in a short amount of time. I was so grateful I found them.”

Jeff Austin

Founder, Plantbased Jeff

How it works

From first call to first sale.

Strategy Call

We learn your business, audience, and goals — then map the exact campaign architecture that fits.

Funnel Build

Our team builds your sales funnel, ad creatives, and copy — ready to launch within days.

Launch & Optimize

We deploy campaigns across Facebook, Instagram, and Google — continuously optimizing for conversion.

Scale & Report

Monthly performance reviews, transparent reporting, and aggressive scaling as results compound.

Reach Black consumers
with precision.

Not rented reach. Owned reach.
Millions of Black consumers, already listening.

Who is actually on the other side of the screen.

Where that audience spends.

Meta took away “African American” targeting.
Here’s how you reach them anyway.

The only agency built for Black audiences.

Owned Media Network

Proven Ad Spend Expertise

Full-Service, Done For You

Cultural Authenticity

Paid ads and SEO, in one engagement.

The Complete Growth Engine

Ads Management

Ad Creatives Creation

Strategy

Full SEO

Access to Our Audience

Press Release

SEO that doesn’t need an agency retainer to work.

Cost-efficient

Accessible

Simple, but it works

Real businesses, real growth.

From first call to first sale.

Strategy Call

Funnel Build

Launch & Optimize

Scale & Report

Book your free strategy call.

Not rented reach. Owned reach.Millions of Black consumers, already listening.

Who is actually on the other side of the screen.

Where that audience spends.

Meta took away “African American” targeting.Here’s how you reach them anyway.

The only agency built for Black audiences.

Owned Media Network

Proven Ad Spend Expertise

Full-Service, Done For You

Cultural Authenticity

Paid ads and SEO, in one engagement.

The Complete Growth Engine

Ads Management

Ad Creatives Creation

Strategy

Full SEO

Access to Our Audience

Press Release

SEO that doesn’t need an agency retainer to work.

Cost-efficient

Accessible

Simple, but it works

Real businesses, real growth.

From first call to first sale.

Strategy Call

Funnel Build

Launch & Optimize

Scale & Report

Book your free strategy call.

Not rented reach. Owned reach.
Millions of Black consumers, already listening.

Meta took away “African American” targeting.
Here’s how you reach them anyway.